Richard L.C. Pleasants
Chief Executive Officer
Mr. Pleasants has been working in the renewable energy field for more than 30 years. He has worked in both solar and wind energy as well as environmental solutions and renewable energy education. He is semi-retired from a successful career in IT, with over 30 years of experience in business and IT strategy, architecture, go to market best practices, business development and IT operations, including Cloud Computing, Blockchain, Internet of Things, Big Data, Machine Learning and Natural Language Processing technology. He has experience in most industry verticals, as well as, civilian and regulatory federal, state and local government agencies.  His personal story of how he got started in renewable energy is here:


He is a US Navy Veteran from the mid 80s to the early 90s.  He lives in Crozet Virginia with his wife and son Ketner, their two dogs, a bird, and a chameleon. He is also the majority stockholder of Pleasants Industries, Inc.  He is a dedicated and loyal supporter of Crozet area sports. You’ll often find him at the baseball field or a soccer game cheering on his son.  You might also see him at Western Albemarle High School Football games on Friday nights.

Holly Pleasants
Chief Financial Officer
Mrs. Pleasants has more than 20 years of experience in healthcare and retail business operations, management, accounting and finance. She holds a BS in Business Operations and Management from DeVry Institute of Technology in Atlanta, GA. She has a strong background in product and service market accounting best practices, reporting, and regulatory requirements. Her extensive 26 year background in the medical office administration, and healthcare in general, plays a critical role in our business strategy, retail and medical field industry understanding.  Holly lives in Crozet with her husband, and son.

Here is a quick introduction video from our CFO, Holly Pleasants:

Chief Corporate Counsel

Wayne F Deavers
Chief Technology Officer

Wayne is a customer-focused leader in our company, with over 25+ years of experience in leading IT organizations around IT technology transformation strategy, planning, architecture, and full global implementation.   He has led teams across multiple IT disciplines around infrastructure, security, IT Service Management and Application Development teams.  He also personally has extensive networking, security architecture and engineering leadership skills.  He sets our technology strategy and architecture direction with our CIO, Kipp Bertke to align with our business mission, objectives and long term business plans.  He is our thought leader on Enterprise Hybrid Cloud Management Tools from an infrastructure, middleware and application layer.   He also has decades of experience as a IT trainer and leader of multidisciplinary teams in line with business performance metrics.

Ketner Pleasants
Director, Youth Training

Mr. Pleasants is the leader of our youth training program for ages 6 - 12 and reports to Wayne Deavers, our Chief Technology Officer.  Ketner is working on prototypes for his first two patents around Internet of Things (IoT).  He has had on the job training in IT and renewable energy over the past 5 plus years.  He is the youngest member of our executive leadership team at age 11.  You can follow Ketner on his twitter feed at @Ketner50950375.

We are very proud of his focus, determination, and ability to articulate the messaging of our company to youth in the Crozet VA area.   Soon Ketner will have a YouTube Channel where he will be discussing renewable energy and technology innovations for the children of this world.  He listens well and understands before replying.  A quality we value at Pleasants Industries, Inc.

Here is a quick introduction video to our new Director of Youth Training: